COMME DES GARÇONS PLAY

The DNA of Comme Des Garçons brand is rebel, unconventional but the same time usefull and wearable. Fifty years ago the brand raided in the market writing new rules on commond aesthetic, becoming (and remaining) one of the most loved brand ever. 

Rei Kawacubo was born in Tokyo in 1942, here he studied letterature at Keio University. After a job exceprience in communicazion he decided, at the end of 60ies, to begin to work as a freelancer designer. He, then, founded its own brand Comme Des Garçons in 1969.

The name has nothing to do with the East, it means: “Like the guys do” and its symbolic of the sense of rebellion and conventional canon reversal that represent the brand values and DNA.   

This premises were espressed during the first Paris show in 1981 in which the pret-à-porter is revolutionary and unconventional thanks to the volumes disruption that don’t appear stricts as the fashion scene of the time demanded but deconstructed to enhance their wearability.

Kawacubo’s work is not only decostruction but also an avant garde vision on no gender fashion that actualize the brand even after fifty years from its birth.  

Today, CDG is loved woldwide as before, counting different lines such as:  

• Comme Des Garçons Shirt
• Comme Des Garçons Wallet
• CommeDesGarçons Play

Comme Des Garçons Play is the most recognizable of all the CDG lines thanks to the iconic heart logo designed by Filip Pagowski.

Filip Pagowski is an illustrator who during 90ies worked for the prestigious magazine “New Yorker”. In 1999 the famous department store Barneys contacted him to create drawings for a japanese brand with a particular design approach: Comme Des Garçons.

Comme Des Garçons Play’s heart logo appears on t-shirts, sweatshirts and all the clothing. Extremely famous and most wanted is the collabo with Coverse.

The brand Comme Des Garcons is a symbol of a rebellion path and an identity statement. As Rei Kawacubo said: “It's our job to question convention, if we don't take risks, then who will?”